New Orleans Business Alliance: Amazon Commits $150M to Empower Black Entrepreneurs

Amazon’s new Black Business Accelerator provides access to capital, business guidance,

mentorship, and marketing support to help Black business owners succeed as sellers in Amazon’s store.


Amazon is launching the Black Business Accelerator (BBA) to help build sustainable equity and growth for Black-owned businesses. The initiative—which explicitly targets barriers to access, opportunity, and advancement created by systemic racism across America—was created in partnership with our Black Employee Network and a coalition of strategic partners.

The BBA aims to drive economic equity for Black entrepreneurs, providing them with resources to thrive as entrepreneurs and business leaders. We are inviting Black business owners to explore and participate in this initiative, which provides financial support, business education and mentorship, and marketing and promotion of their brands and products as third-party sellers in our store.

Amazon’s BBA will provide access to financial assistance, strategic business guidance and mentorship, and marketing and promotional support to help both current and aspiring Black small business owners grow their businesses and maximize the opportunities of selling on Amazon.

  • Financial assistance: BBA participants can access services and grants to help jump-start business growth and customer acquisition. Opportunities include Amazon credits and services valued at $3,900 that include free product imaging services and advertising credits. In addition, multiple teams across Amazon and our cloud computing division Amazon Web Services (AWS) are also excited to help fund an initial round of $10,000 cash grants in partnership with Hello Alice. Applications for these grants will open on July 1, 2021, and be awarded on September 2, 2021. Additional details can be found at
  • Business education & mentorship: Participants can access a minimum of one year of free strategic advisory services to get the coaching, training, and insights needed to take their business to the next level. They can also connect with a dedicated network of business mentors, including Amazon experts and small business thought leaders, to continue to accelerate business growth.
  • Marketing & promotion: In the highly competitive retail space, it can be difficult for customers to find and shop products from Black-owned brands even though customers increasingly value shopping from diverse businesses. Through initiatives like the Black-owned business storefronts for both consumers and Amazon Business customers and promotions featuring Black-owned businesses, customers can find products from these businesses throughout the shopping experience. Amazon also recently launched discoverability enhancements that highlight products from minority-owned businesses in related search results, allowing customers to easily find and buy from certified businesses.

We’re proud to have strategic partners collaborate with us on this initiative, including the Minority Business Development Agency and the U.S. Black Chambers, Inc. (USBC). These organizations will lead community engagement for BBA and help us provide participants with mentorship, business development, training, and educational resources to empower their success.

To learn more about participating in the program, visit

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